As society becomes more environmentally-conscious in the wake of the COVID-19 pandemic, and amid the growing demand for sustainability, people are increasingly turning away from crowds and seeking out nature.

Meanwhile, today's heightened interest in diversity, along with the backlash against the self-restraint of the pandemic days, and the shift towards optimism, has resulted in a focus on vivid colors creating a sense of empowerment.

“Deep Nature,” the theme of this year's color palette, takes this social context into account, with colors evoking nature and natural materials, and encouraging self-assertion.